Reading paths for reviewers
Paths by role
Section titled “Paths by role”Each path is four pages, in the order that answers the usual questions first.
Data science
How signals, models and evaluation work, and what a score does and does not claim.
Security and privacy
What enters, what leaves, how clients are separated and who can see what.
Scientific audit
The research each claim rests on, how strong it is, and what Moonbrush has measured itself.
Marketing operations
Files in, packages out, and how results come back and get counted.
Questions reviewers ask first
Section titled “Questions reviewers ask first”| Question | Short answer | Read |
|---|---|---|
| Do you resolve people probabilistically? | No. Resolution is deterministic, and a detail matching several people binds to no one. | Identity resolution |
| Is a score a probability? | No. Catalog scores are rankings and bands from 0 to 1, dated and versioned. | Reading a score |
| How are models tested? | Each catalog release scores a sample first and must pass evidence, size, overlap, determinism and language gates. Models are evaluated on a held-out test set. | Evaluation and release |
| Does my data train models for other clients? | No. Your results are used only for you and never change the shared catalog. | Outcome models |
| What leaves the platform? | Campaign packages carry SHA-256 hashed identifiers. Workspace exports are a separate, permissioned path. | What leaves the platform |
| How are clients separated? | Every query is scoped to the caller’s organization and fails safe. Each organization has its own warehouse identity, and cross-organization reads are denied by platform permissions. | Architecture and isolation |
| Do you report lift? | No. Reports describe response among the people reached and never say a campaign caused a result. | Held-back groups |
| What is the scientific basis for your models? | Published research on behavior, habit, record linkage, evaluation and experiments, graded and cited in seven research notes, with a register mapping each claim to its evidence. | Research |
What you can get under NDA
Section titled “What you can get under NDA”- The SOC 2 Type I report. A SOC 2 Type II examination is underway.
- Completed security questionnaires.
- A technical session on model design, evaluation records and the release process.
- The study design and acceptance record behind the published retrain result.
Write to security@moonbrush.com for security material, or hello@moonbrush.com for anything else.