Every count in these docs comes from one file and carries the date it was measured. When a figure is re-measured, it changes everywhere at once and the changelog records it.
| Figure |
Value |
Definition |
As of |
| People in the consumer graph |
268,708,426 |
U.S. adults in the consumer graph, resolved to people and households. The count moves with each monthly rebuild; the product shows the live figure. |
October 19, 2026 |
| Resolved behavioral events |
62.6B |
An event is one person's presence against one topic on one day. |
July 31, 2026 |
| Intent topics |
10,312 |
intent topics people research, in one topic tree |
August 3, 2026 |
| Topic categories |
26 |
categories in the intent topic tree |
August 3, 2026 |
| Measure |
Value |
Note |
| AUC on a held-out test set |
0.87 |
Moonbrush-reported result from one retrain cycle. The study design and acceptance record are available under NDA. |
| Top tenth against the whole test set |
5.04× |
Same retrain. A ranking result, not a measure of what a campaign caused. |
- The consumer graph is rebuilt monthly, so its count changes from month to month.
- The model catalog changes by release. Models are added, retired, or withheld when their reading falls short.
- The topic tree grows as subjects are added.