stage overview

stage is the workspace agencies, planners and media teams use to go from a question about a market to a campaign package and back to a result. It runs on the same consumer graph, catalog, packages and measurement as atlas.

Search and sizingFilter the graph, see a live count with sample rows, save an audience.

Audience groupsSplit an audience into groups by what sets them apart, each with an angle and an objection to answer.

Creative planMatch the client's own ads to each group, with a fit word and a reason.

Campaigns and packagesBundle audiences, groups and creative into a package for each destination.

Outcomes and reportsDefine the result that counts, then read it weekly.

How agencies use it

• One book of clients. An agency sees only its own clients, and nothing carries between clients.
• Scoped access to a client. An agency enters a client’s workspace through a scoped, revocable link that sets what it may do: view, activate or bring in results. See Access and roles.
• Client sign-in. Client staff can sign in to see the Overview and their Outcomes.

From question to result

A typical flow: search and size the market, save the audience, split it into groups, match ads to each group, package the campaign, launch it in the media platform, then read “did it from our ads” on the Outcome each week.