Search and sizing
Search finds people in the consumer graph and sizes the result before anything is saved.
Filters
Section titled “Filters”| Filter | What it selects |
|---|---|
| Demographic | Age band, geography, household facts |
| Professional | Job family, seniority, department, where present |
| Intent topics | Subjects people research, with recency and strength. See Signals and intent topics. |
| Models | Gravity picks. See The model catalog. |
| Segments | Saved in-or-out rules |
| Exclusions | People already in another audience, or on a suppression list |
Sizing
Section titled “Sizing”The preview returns a live count from the full graph, with sample rows. The universe a search runs within shows as a scope chip, so it is always clear what population the count is drawn from.
Saving an audience
Section titled “Saving an audience”- Saving builds the audience in the background.
- The universe is kept with the saved audience.
- An audience can refresh on a schedule. A refresh adds only people who are new to it.
- Suppression lists apply at build time and keep those people out of every later list.