Changelog

Changes that a client or reviewer would notice, newest first.

October 2026

October 20

• A research section is published: seven research notes on the scientific basis for the platform, a claims register and a bibliography. Pages across the docs now cite the research they rest on.

October 19

• Campaigns gain Go live, Pause and Resume. Paused is a real state shown everywhere the campaign appears. These actions update Moonbrush’s record and never act on the ad platform.
• Archive comes first: items with history are archived, and only items with no history can be deleted.
• “Did it from our ads” becomes the number every Outcome leads with: browsers that came through an ad link and then completed the Outcome.
• The universe a search runs within shows as a scope chip and is kept on save.
• An Outcome’s list of responders moves onto the Outcome page.
• Client context shows “What we know” and a “What we don’t know yet” list that can be answered in place. Bulk clear removes only lines a machine found.

October 12

• A new release of the Gravity catalog is served to every client organization. Retired model IDs stay reserved.
• Client context record introduced.

October 6

• Archiving an Outcome pauses its list updates and feeds. Restoring it resumes exactly those.

September 2026

September 29

• The site tag page shows a named “stopped” state if email capture drops. Test traffic is counted separately from real traffic.

September 25

• Form results count only when the client’s form system visibly accepts the submission. Refusals are recorded and named.

September 17

• Per-client collection profiles decide what the site tag stores, enforced at the collection server.
• Opt-outs from moonbrush.com are hashed in the browser and applied to every client list from the next nightly update.

August 2026

August 2

• Parked audience groups are left out of campaign packages.
• Demographic facts describe a group but no longer count as evidence that it fits.

July 2026

• “Goal” is renamed Outcome in the product.
• Framing (what is offered, the action, the objective) is asked at the start of an audience group run and fixed on the run.

July 15

• A new generation of the model catalog goes live at full population.