Campaigns and packages
A campaign is one flight of audiences, groups and creative, optionally driving one Outcome.
From campaign to package
Section titled “From campaign to package”A campaign downloads as a package: a ZIP with a manifest, hashed member files for each audience and group, and the creative, laid out for the destination you choose. See Delivery for the full layout and hashing rules.
- Overlap is a stated policy. When a person is in two audiences, the manifest’s overlap policy decides whether they ship once or in both. By default they ship once, in the highest-priority audience.
- Parked groups stay out. A group parked on the audience groups page is left out of the package.
- Readiness check. Each audience is checked against each destination’s minimum list size before download.
Campaign states
Section titled “Campaign states”| Action | What it does |
|---|---|
| Go live | Marks the campaign live in Moonbrush’s record and starts reading results against it |
| Pause | Marks it paused. Paused is a real state, shown everywhere the campaign appears |
| Resume | Returns it to live |
| Archive | Hides it from working views and keeps its history |
| Delete | Allowed only for items with no history |
Links and naming
Section titled “Links and naming”Each group’s README gives the segment name to use in the media platform and the landing-link suffix to append. Links carry an audience-group code and an optional creative reference, never a per-person identifier.